Ellie Whittaker affectionately labels her bold, joyful fabric designs as 'modern nostalgia'. She has worked with some of Australia's biggest retailers, including Target and Cotton On and gained widespread repute with licensed 'Ellie Whittaker' ranges for Streets Ice Cream, Big W, Best&Less and Spotlight Stores.

Ellie loves chatting about creativity, business, and fabric, and is known for sharing a mix of learning, laughter, and fun on her social media channels. Born in the ’80s and raised in remote South Australia, Ellie has also lived in the lively suburbia of the Gold Coast, the sunny warmth of Florida, the green and snowy winterscape of Michigan, and the classical beauty of Prague. These days, she and her husband are raising their four children in a creekside paradise in the Gold Coast Hinterland — a life full of adventure and inspiration that shines through in her whimsical designs.